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Crest’s B.C. backlash could have been avoided through ethnic media (Column) | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Meghna Srinivas

P&G launched an out-of-home campaign for its Crest line of dental hygiene products in Richmond B.C. last month that targeted Chinese-Canadians. While the ad, written entirely in Chinese script, is not offensive in any way to non-Chinese viewers, it generated some backlash from a few residents and reignited the debate over the choice of language on signs in the region and across Canada.

http://www.marketingmag.ca/news/marketer-news/crests-b-c-backlash-could-have-been-avoided-through-ethnic-media-column-111691
 

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